The ‘In-the-Box’ was created by Manchester United and England football star Marcus Rashford to collect money for three homeless organizations in Manchester: Barnabus, Centrepoint, and Lifeshare.

To help individuals who are more in need over the holidays, the general public is asked to fill a shoebox with supplies. The box drop, which will help promote the campaign in association with Selfridges Manchester Exchange (1, Exchange Square Central, Corporation St, Manchester, M3 1BD), will be located on the first floor of the menswear department and staffed from 12:00 to 18:00 on Monday through Sunday.

“Last year, I packed and gave away a number of gift boxes for people in need in Manchester with the help of my family. Having experienced one of the most fulfilling events of the year, I was determined that this time around’s activities would more successfully reach a bigger audience. I’m overjoyed to have Selfridges Manchester Exchange as a partner on the program for Christmas 2023 in order to help me achieve this.

I adore my hometown and am so grateful for all the support it has given me over the years. This is my opportunity to give back to individuals who would not otherwise have the best Christmas.

I’m hoping a lot of people would want to take part as well so that we can all make a big impact together.

“We’re thrilled that Marcus Rashford has chosen to support an attacking trident of @LifeshareUK, @centrepointuk & @BarnabusMcr with his exciting “In-the-box” campaign,” stated Lifeshare Trustee Robin Toal. This Christmas, his assistance will truly help those who are homeless or in poverty.