The brand’s ambassador, Bayern Munich forward Sadio Mané, will appear in a contemporary, deliberately subdued shoe campaign for New Balance’s 2023 Grey Day festivities, which takes cues from the classic gray color palette of the brand.

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The gray sneakers from New Balance have remained popular, having once been accepted as a versatile color combination that suited the 1970s asphalt running courses. It now demonstrates a thoughtful, refined design approach that appeals to a variety of sport and fashion sensibilities.

In the most recent BSTN campaign, Mané embodies the idea of “no frills, no fuss” by donning the adaptable New Balance 550 from the diverse “Moon Daze” pack. In place of his football gear, he is shown in the pictures wearing a sweatsuit and gilet puffer that complement the gray-blue hues of the sneaker.

Though the retailer is widely known to have ties to the hue family and often employs polished tones in lookbooks and shop designs, gray is still vital to the New Balance brand. The ad uses images of Mané facing a white background that switches between full-color and grayscale. This is a part of BSTN’s continuous investigation into creative color theory.

Check out the gallery above to see the whole campaign. To buy the New Balance 550 mentioned above and the rest of the “Moon Daze” line, head over to BSTN’s website right now.