Nikola Jokic Announces Global Partnership and Signature Shoe Deal with 361°

In a surprising turn of events, details of Denver Nuggets’ star center Nikola Jokic’s partnership with performance footwear brand 361° were unexpectedly leaked earlier this week. 

The NBA Christmas Day matchup between the Golden State Warriors and the defending champion Denver Nuggets marked one of the highlights, with Jokic leading his team to victory. Adding to the excitement, Jokic officially confirmed the partnership today and shared insights into his role as the Global Brand Ambassador for 361°.

Hailing from Sombor, Serbia, Jokic, drafted 41st overall in 2014, has emerged as one of the NBA’s greatest players, achieving two regular season MVPs, an NBA championship win, and a finals MVP. Now, he ventures into the signature shoe space with 361°, a brand founded in 2003 on the philosophy of “One Degree Beyond.”

Expressing his enthusiasm for the collaboration, Jokic stated, “I’m excited to announce my partnership with 361° and join another team of champions. The 361° team’s passion and commitment to performance and competition spoke to me.”

Jokic’s debut signature performance basketball shoe with 361° is set to be unveiled in the near future. Until then, he will sport the exclusive Big3 Future High on-court, with a public release of a low-cut iteration.

The Big3 Future Low boasts cutting-edge technology, featuring a Carbon Fiber Woven Upper for enhanced stability and breathability, a Mōrphit Lacing System for improved lockdown and flexibility, and a QU!KCTECH midsole with superior cushion and durability. The Soarplate under the midsole enhances performance, providing increased stability during lateral movements.

The 361° Big3 Future Low is scheduled for release at 7 a.m. EST on December 28, exclusively on the KICKS CREW website and 361usa.com, priced at $160. Sneaker enthusiasts can stay updated on all the latest releases by visiting FanNationKicks.com.