The news of Nikola Jokic signing a multi-year deal with the Chinese signature shoe brand 361 is indeed significant. It reflects not only his growing global popularity but also the recognition of his accomplishments, especially after winning the NBA Championship and being named NBA Finals MVP.

The partnership with 361, along with his appearances in commercials for Hotels.com, showcases Jokic’s increasing presence in the commercial and marketing aspects of the basketball world. Winning two NBA MVPs before securing a championship had already established him as a top-tier player, but the recent championship win seems to have elevated him even further in terms of public perception.

The speculation about Jokic potentially winning more NBA Championships and entering conversations about the greatest centers in NBA history adds an intriguing layer to his narrative. Success in the future could solidify his legacy and further fuel debates about his place among the all-time greats at his position.

While it’s essential for fans not to get too ahead of themselves and to recognize that championships are won one game at a time, the current developments in Jokic’s career suggest that he is indeed on an upward trajectory, and this new shoe deal is a testament to his growing influence on and off the court. It will be interesting to see how his career continues to unfold in the coming seasons.