Drake Collaborates with Kevin Durant for NOCTA Basketball Campaign

Drake, also known as “The Boy,” has turned to Instagram to create a buzz for the upcoming NOCTA Basketball collection just before its midnight EST release on November 8. The collection was fully revealed a week prior, following the launch of the Nike NOCTA Glide and Tech Fleece running capsule.

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Given Drake’s well-known passion for basketball, his collaboration with Kevin Durant for the NOCTA Basketball collection is not surprising. Drake, who has a private basketball court in his Canadian home and has been seen courtside at Toronto Raptors games, is showing his support for the sport as the NBA season gets underway. In this campaign, Drake showcases his friend Kevin Durant, also known as “Easy Money Sniper,” in playful imagery. Durant is seen vacuuming up money while wearing the Swarovski Velour Jacket and the light blue lightweight jersey and basketball shorts set. In another photo, Durant appears to be on a call, wearing the full basketball kit, including the Engineered Knit Tight.

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The collection includes a wide range of apparel and accessories, from outerwear like water-repellent Sideline Jackets to loose-fitting Warmup Jackets, ideal for basketball enthusiasts. Two lightweight jerseys complement the collection, along with the Warmup Pant, Engineered Knit Tight, Basketball Shorts, and a 3-pack of NOCTA Briefs. The accessory lineup features a Headband, El Chico Head Tie, Engineered Knit Sleeve, NOCTA Ball Socks, and an SBL NOCTA Elite Basketball.

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The NOCTA Basketball collection was set to release on November 8 at 12 a.m. EST on Nocta and SNKRS.