Sir Alex Ferguson is a historical symbol of MU, whose success is conquered by motivation, discipline, reason and logic, and also a little sense of humor.

Recently, Netflix brought David Beckham back to the center of world football, through a documentary that is in the top 10 most watched programs in nearly 100 countries.

Surely few people know Beckham better than Sir Alex Ferguson, who brought him into MU’s golden generation squad as a teenager.

Years later, Sir Alex raised his eyebrows and kicked off his shoe in the dressing room when the two argued.

“He was so angry and no one could imitate that face, I assure you,” Beckham said in the documentary.

Immediately afterwards, the legendary Scottish coach opened the club’s doors wide to allow Beckham to leave.

Regardless of whether Beckham is the idol of Old Trafford, England’s new hero – after becoming a villain in the 1998 World Cup defeat – or an endless profit-producing machine, for Fergie, the division hand is necessary and unavoidable. That simply meets the public interest. Furthermore, the collective is always above the individual.

The book is Sir Alex’s way of recounting his experiences and management as coach of MU, where he has successfully managed for nearly 3 decades.

There, the man called “Hairdryer” manages strong and hоt-tempered personalities like those of Eric Cantona or Cristiano Ronaldo, or special careers like Beckham’s.

“People with big egos want to win, that has never been a problem for me. What matters is balance. Truly creative people are not allowed to get bored,” he explained. .

Alex Ferguson was a tough guy with a lot of experience in proletarian life in Govan, a neighborhood in Glasgow, who until the last years of his career always worked hard.

He was once invited to speak at Harvard Business School to explain to students the management model of the MU empire, a giant brand in the football world. When he arrived, it was a disappointed and depressed club.

Although it took four years to win a title with the Red Devils, he made an immediate impact.

Sеcrеt? The concept is simple, reasonable and logical; No complicated techniques or messages. Forget about complicated economic formulas.

Discipline, motivation, teamwork; know how to delegate and have common sense. Honesty and humor are the fundamentals.

This is Sir Alex Ferguson’s method, helping him become a legend of legends.