The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

LeBron James made a grand entrance to kick off his 21st NBA season. 

James arrived at Ball Arena Tuesday night wearing an expensive Louis Vuitton ensemble before of the Lakers’ season-opening game versus the Nuggets.

Front Office Sports claims that LeBron’s pre-game attire incurred expenses exceeding $28,000. We’ve all undervalued workers, or people in general, but it wasn’t as expensive as when Nike let Stephen Curry to defect and join Under Armour.

Curry partnered with Nike as an endorser when he joined the NBA. That is by no means unusual; contracts with the corporation are signed by almost three-fourths of NBA players. Curry had an option to extend his deal with Nike at the conclusion of the 2013 campaign.

The following is what transpired when Nike attempted to persuade Curry to re-up, according to an excellent piece written by Ethan Sherwood Strauss for ESPN:

“Steph’s father, Dell, who was present, said that the pitch meeting began with a Nike representative calling Stephen, erroneously, ‘Steph-on,’ the nickname of Steve Urkel’s character on the television series Family Matters. Dell Curry remarks, “I’ve heard some people pronounce his name incorrectly.” It didn’t surprise me. That I didn’t receive a correction shocked me.

After that, things got worse. Kevin Durant’s name appeared on a PowerPoint slide, maybe as a result of resources that were repurposed and accidentally left there. After that, I stopped being attentive,’ Dell claims. Even though Dell made the decision to “keep a pokerface, the decision to leave Nike was in the works, throughout the entirety of the pitch.”