Nikola Jokic undoubtedly stands as one of the NBA’s premier players in the current generation. As a versatile center, he consistently demonstrates his exceptional value on the court.

This prowess led to him securing one of the league’s most substantial contracts last year, signing an impressive $270 million deal with the Denver Nuggets. However, when it comes to endorsements, the situation isn’t quite as rosy. In fact, as of 2022, as reported by Sportico, there exists a staggering $88 million gap between Jokic and the iconic LeBron James in terms of endorsement earnings.

Jokic committed to his substantial five-year contract extension before the commencement of the 2022-2023 season, a contract well-deserved. The Nuggets rewarded him following consecutive MVP seasons, a decision they certainly don’t regret given how the 2022-2023 season unfolded.

Nikola Jokic’s endorsement earnings pale in comparison to those of other top NBA players. In 2022, he amassed a modest $2 million from endorsements, a considerable sum but substantially lower than LeBron James, who garnered a whopping $90 million in endorsement deals. This vast $88 million disparity showcases the significant contrast between their off-court earnings.

Yet, it’s not just LeBron who’s cashing in on endorsements. Other MVPs in the league have also seen substantial financial gains. In the previous year, Kevin Durant earned $48 million, Stephen Curry $45 million, James Harden and Giannis Antetokounmpo $36 million, Russell Westbrook $30 million, Derrick Rose $11 million, and Joel Embiid $6 million.

Clearly, Jokic has faced a struggle in capturing the attention of major brands for endorsements. However, now that he’s secured an NBA Championship, there’s every reason for him to start raking in substantial endorsement deals, much like other former MVPs.

Former NBA superstar Gilbert Arenas is among those who believe Jokic remains underrated. He’s an ardent fan of the Serbian star and argues that the 2023 NBA Champion doesn’t receive the recognition enjoyed by players like LeBron James and Steph Curry. It’s an intriguing perspective that carries merit. While Jokic may not possess the flashiness of some other players, true NBA enthusiasts understand the incredible talent that the Serbian superstar brings to the game.