NBA legends Shaquille O’Neal and Allen Iverson have taken on significant management roles with Reebok this week. Shaq has been appointed as the President of Basketball, while AI will serve as the Vice President of Basketball, as reported by NBA footwear industry expert Nick DePaula.

Shaquille O’Neal expressed his deep appreciation for his new role at Reebok, emphasizing the importance of the appointment in his career and personal journey. He sees it as a reminder of his roots and the legacy he has built, and he is determined to make a significant impact and restore the brand to its rightful place in the world of basketball.

In Shaq’s own words, “Looking back on my career with Reebok and in basketball, this appointment means everything to me. It’s a reminder of where I’ve come from and what I’ve built. I’m just motivated to make an impact and bring the brand back to the place it belongs in basketball.”

Allen Iverson, often referred to as AI, holds a special place in Reebok’s history as a founding father of Reebok basketball. His influence on the game and its surrounding culture is undeniable. Shaq expressed his enthusiasm for partnering with AI to usher in a new generation of basketball enthusiasts to Reebok.

Shaq and AI working together again is an exciting development, as they both have had a profound impact on the sport of basketball and its culture. In Shaq’s words, “AI is a founding father of Reebok basketball and has left a lasting impact on the game and its surrounding culture. There is no one I’d rather work with to bring in a new generation of ballers to Reebok than him. Shaq and AI back at it – feels good.”

Shaq had hinted at his new role on Instagram over the weekend when he posted an image symbolizing his presidential candidacy, revealing that he and Allen Iverson would be taking the lead in shaping Reebok’s basketball future.

Currently, Shaquille O’Neal is known for his role as a host on “Inside the NBA,” but it’s evident that he has ambitious basketball-related goals for the coming years. He has previously expressed his desire to own an NBA franchise in Las Vegas, Nevada, which will require a careful balancing act with his responsibilities at Reebok when that dream comes to fruition.

As for Allen Iverson, he has candidly acknowledged that Shaq was the reason he never won an NBA championship ring during his playing career. Nevertheless, AI’s involvement with Reebok is expected to make the brand a more significant player in the basketball industry, which is currently dominated by Nike. The partnership of Shaq and AI represents a significant win for Reebok and is likely to shape the brand’s future in the NBA landscape.