The players of the Boston Celtics and the Golden State Warriors are competing in the NBA Finals, and they are both bringing their best games to the court and their best looks to the tunnel.

Basketball players have made runway shows out of their arrivals on game days. It has become customary for players to show off their sense of style during the “tunnel walk,” which takes place between the locker room and an underground arena entrance. The standout point guard for Golden State, Stephen Curry, has been utilizing those performances to promote independent Black designers.

Since the beginning of the year, Sherri McMullen, owner of the Oakland boutique McMullen, has collaborated with Mr. Curry and his stylist, Sheraine Robinson. “His team inquired about my availability to style him for Black History Month, emphasizing Black designers who are not often featured in the spotlight,” Ms. McMullen stated.

Many of those ensembles were shared by Mr. Curry on his official Instagram account, @sc30inc, during the month of February. He tagged men’s clothing brands including Spencer Badu, June79, and Talley and Twine in his postings. While Black History Month may be coming to a conclusion, he stated in an Instagram caption on February 28 on his personal account, @stephencurry30, that “#BHMFits doesn’t stop here.” He would keep collaborating with Ms. McMullen and Ms. Robinson to find items made by Black designers and raise awareness of their work during the postseason.

In front of a sizable audience, players get the chance to showcase their personal style during the finals. At the height of Game 1, approximately 13 million people were watching, according to Nielsen. (The peak viewership for Game 2 was almost 14 million.)

According to Ms. McMullen, “the first look is always really important” because of this. A tribute to Pan-Africanism, Los Angeles designer Patrick Henry, often known as “Fresh,” designed a custom lightweight wool suit with red, green, and yellow colorblocking as accents. His collection is named Richfresh. The NBA and Golden State accounts posted an Instagram video of the outfit, which has received close to five million views.