James’ son, Bronny James x USC Nike Swag: Bronny James joins the family business

The superstar forward for the Los Angeles Lakers, LeBron James, has been instrumental in paving the way for a number of other renowned athletes to profit on their economic opportunities and businesses outside of the playing field.

After securing deals with Gatorade and shoe companies, players have moved on to establishing their own record labels, real estate enterprises, and housing developments in the communities where they live.

The King was the center of attention from a young age, and he made good use of the attention he received. He was able to pass on to his oldest son, Bronny, the knowledge and skills that he had acquired before to beginning his freshman year at USC.

After finishing his senior year at Sierra Canyon High School, Bronny has already appeared in advertising for companies such as Nike, the Fast & Furious film franchise, and Beats headphones, to name a few.

The fact that Nike has just issued a customised Trojans shirt with his last name and jersey number in front of his first collegiate season suggests that the company is a significant contributor to the fact that he is among the top NIL earners in his age category.

The shirts are currently sold out, and fans will have to wait until there is a replenishment. However, considering that LeBron already has a lucrative contract with the brand, Bronny kept close to the family and did not publicize the sale of the shirts.

Investigate the item of clothing on your own!

It is exciting to see that Bronny is already being marketed by such a major organization, and we can’t wait to see how many more opportunities present themselves for him after he makes his debut on the court later on in this season!