Renowned global football icon Cristiano Ronaldo, a long-standing and close partner of the luxury watch company Jacob & Co., graced the opening of the brand’s largest store in Riyadh, Saudi Arabia.

Ronaldo, who serves as a brand ambassador, showcased a new timepiece from Jacob & Co. during the grand event.

At the Riyadh opening ceremony last week, the Portuguese football sensation proudly displayed an exquisite emerald-colored gift. He took to Instagram to unveil his latest acquisition, the “Heart of CR7 Baguette” timepiece, which is part of the exclusive Jacob & Co x CR7 Epic X collection designed in celebration of the soccer superstar.

This distinctive watch boasts a 44 mm case with unique X-shaped lugs, a sleek and polished bezel, and a colored crown and flange. It is powered by one of Jacob & Co.’s iconic calibers, featuring two vertical pillars that form the central element of the X-shaped lugs.

This wristwatch is one of four new models featuring the soccer legend. Adorned with a diamond-set bezel and an image of Ronaldo in his iconic celebratory pose, the watch commands an approximate value of $117,000 USD. The skeleton barrel cover mimics a soccer ball, and the tinted sapphire crystal caseback showcases Ronaldo in his iconic No. 7 jersey.

The new Jacob & Co. boutique in Riyadh boasts an impressive 2,400 square feet of space. The brand’s expansion plans include opening stores on all continents, with a goal of launching at least 10 more locations this year in cities like Mumbai, Hong Kong, Macao, and Bahrain. Explore this remarkable timepiece below.