The Adidas team made it possible for us to work together with Joao Felix, a top player who has appeared on the international scene, as we were preparing for Euro 2024.

We, as we always do, gave the Portuguese midfielder the opportunity to air his feelings in front of the camera, which let him tell his story in a way that was unique to him. We did this because we wanted to make sure that he had the best possible experience.

The activation places an emphasis on the pride that players experience while they are representing their country in an international competition such as the European Championship. As part of our involvement in the launch of the Adidas X SpeedFlow range, we filmed and edited some of the promotional video.